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Great Pre-Suasion Moments in History: Negotiate Yourself a Better Deal
Tweet By Dr. Robert Cialdini As National Security Advisor and US Secretary of State during the 1970s, Henry Kissinger was considered America’s greatest international negotiator. When asked who he...
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Great Pre-Suasion Moments in History: The Perfect Persuasive Tactic
Tweet By Dr. Robert Cialdini Before uttering a single word in court, the legal team arguing for marriage equality to the US Supreme Court in 2013 undertook a months-long nationwide public relations...
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Great Pre-Suasion Moments in History: Warren Buffett’s Genius Persuasive Tactic
Tweet By Dr. Robert Cialdini In February 2015, Warren Buffett, widely considered the greatest financial investor of our time, had a problem. It was 50 years since he took control of Berkshire Hathaway...
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Make Yourself Happier Using Principles of Influence
Tweet A Happier You in 2017 My new book, Pre-Suasion, explains what a communicator can do first to increase the chance an audience will move in a desired direction. A useful aspect of the power of...
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Influenced or Influencer? Take This Quiz to Find Out.
TweetToday and every day for the rest of our lives, we will be targets of salespeople, marketers, advertisers, fundraisers and (heaven knows) politicians who want to move us in their direction. And...
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Cialdini Asks: Amy Cuddy
TweetCialdini Asks is a series of video interviews in which I ask experts in behavioral science about the journey that spurred their literary and academic work: how they wrote about it for a larger and...
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Cialdini Asks: Dan Ariely
TweetCialdini Asks is a series of video interviews in which I ask experts in behavioral science about the journey that spurred their literary and academic work: how they wrote about it for a larger and...
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Cialdini Asks: Adam Grant
TweetCialdini Asks is a series of video interviews in which I ask experts in behavioral science about the journey that spurred their literary and academic work: how they wrote about it for a larger and...
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Cialdini Asks: Richard Thaler
TweetCialdini Asks is a series of video interviews in which I ask experts in behavioral science about the journey that spurred their literary and academic work: how they wrote about it for a larger and...
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Advice for Reducing Undesirable COVID-19 Behaviors
By Dr. Robert Cialdini Recently, Dr. Deborah Birx, the Coronavirus Response Coordinator for the White House, declared there was only one thing available to change the course of the pandemic in the...
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